'Ever-evolving' sense of beauty: Plastic surgery trends for men and women both

The vanity business appears is flourishing. The American Society for Aesthetic Plastic Surgery announced Thursday that Americans spent over $12 billion on assorted procedures in 2014. One sector is on the increase. More men are turning to aesthetic cosmetic procedures, with dramatic increases seen in both surgical and nonsurgical options over the past 5 years and a 43 percent increase overall, the organization stated.

There were over 10 million cosmetic procedures performed last year - with the greatest increase in buttock augmentation, up by 86 percent - along with labiaplasty (up 49 percent), and nonsurgical fat reduction, which has increased by 43 percent. For those who need an explanation, labiaplasty is contouring of distinctly female body parts. The group has previously cited this procedure as a global trend and places it in the category of ever-evolving concept of beauty.

Meanwhile, liposuction, breast augmentation, eyelid surgery, tummy tucks and nose surgery - all longtime fixtures in the field - are the top five procedures for men and women overall. But men have their favorites. Blepharoplasty - an eyelid, lift, essentially - plus male breast reduction and facelifts are the top three procedures.

Since the organization began collecting statistical data in 1997, there has been a 273 percent increase in the number of procedures performed on men.

This is not a trend we expect to see wane anytime soon. Facing a challenging and sometimes ageist job market, men, like women, are starting to consider their options to maintain a youthful appearance that exudes exuberance and energy and the full spectrum of care offered by board-certified plastic surgeons caters to their individual needs, says Dr. James Grotting, president-elect of the group.

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'Ever-evolving' sense of beauty: Plastic surgery trends for men and women both