Casper included these wacky slides to convince investors to bet on it – Business Insider

Buzzy mattress startup Casper has repeatedly pushed the idea that sleep is more important than any other single activity in a person's life.

That belief is on full display in its S-1 prospectus the document Casper filed on Friday ahead of a planned IPO later this year.

"In the coming years, we expect to accelerate a new marketplace which we call The Sleep Economy. We will be tireless in our pursuit of creating the world's first Sleep Company that delivers value for our consumers, our investors, and our incredible team of dreamers and doers around the world," Casper CEO Phillip Krim said in the filing.

All told, Casper says, this "sleep economy" will be a market worth $432 billion, with the opportunity for the company to go beyond mattresses, pillows and pajamas, and into markets like pet beds, social media channels offering meditation, and medical technology.

And people have bought into their story. Casper, which ships mattresses, pillows, and other sleep-related products directly to consumers, has raised $355 million in private funding to date. It was last valued at $1.1 billion.

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Casper included these wacky slides to convince investors to bet on it - Business Insider