CVS/pharmacy Mobile App Transforms Smartphones into Digital ExtraCare Cards

WOONSOCKET, R.I., May 1, 2012 /PRNewswire/ -- CVS/pharmacy introduced an updated mobile app that allows shoppers to digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping. The CVS/pharmacy ExtraCare Rewards Program is the largest retail rewards program with more than 69 million active cardholders, and the redesigned and updated CVS mobile app now allows members to simply scan the barcode on the back of their card or type in their account number manually. After the barcode is captured, customers' smartphones will work just like ExtraCare cards at the register.

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Available as a free download from Apple's App Store or through Google Play, the CVS app also offers prescription management, mobile shopping, store locating services and access to the CVS/pharmacy weekly circular.

"During the past few months, we've significantly expanded the mobile options available to our digitally-minded customers with the goal of creating the most personalized and accessible shopping experience," said Rob Price, senior vice president of marketing and chief marketing officer for CVS/pharmacy. "ExtraCare members can use the new CVS mobile app to easily store their ExtraCare cards and can also have full access to their ExtraCare accounts right from their smartphones, making it even easier to view their personalized offers and ExtraBucks Rewards."

In addition to access to their ExtraCare barcodes, shoppers using the CVS mobile app will find a completely redesigned look and feel. The updated interface includes quick thumb links to popular features such as:

Interested shoppers can download the applications from their devices or visit http://www.cvs.com/onthego. The addition of more digital options for the ExtraCare Rewards Program is the latest in a series of new features and enhancements CVS/pharmacy has rolled out for ExtraCare, enabling members of the program to customize their benefits to fit their unique interests and shopping preferences.

For more information on how the ExtraCare Rewards Program works or to enroll, customers can visit http://www.cvs.com/extrarewards.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (CVS), is America's leading retail pharmacy with more than 7,300 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.

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CVS/pharmacy Mobile App Transforms Smartphones into Digital ExtraCare Cards