Amcor partners in pioneering packaging technology to improve recycling – Medical Plastics News

Amcor has announced its membership of theDigital Watermarks Initiative HolyGrail 2.0,which brings together over 85 companies and organisations across the packaging value chain.

HolyGrail 2.0 is a pilot project facilitated by AIM, the European Brands Association, with the objective to prove the viability of digital watermarking technologies for accurate sorting and, consequently, higher-quality recycling. The project also aims to demonstrate the business case for digital watermarking at scale. It builds on initial research by Amcors partner, the Ellen MacArthur Foundation, into innovations to improve post-consumer recycling.

An Amcor press release stated that active collaboration is a vital pathway for finding solutions, which is why were proud to lend our expertise to projects such as HolyGrail 2.0.

Peter Konieczny, Amcors Chief Commercial Officer, said: This initiative is a clear example of how innovative technology and participation from stakeholders across the full value chain has the potential to improve recycling globally and protect the environment.

HolyGrail 2.0 and other pilot projects are important in ensuring that recyclable packaging developed in the industry is retained in the value chain and can be reused for future products and kept out of the natural environment.

Alongside its partnership activities, Amcor is committed to developing more sustainable products for its customers and consumers. Amcor is leveraging its unique scale and drawing on best-in-class R&D.

Amcor is making progress towards its pledge commitment, while simultaneously driving greater recycling of packaging around the world.

Go here to see the original:
Amcor partners in pioneering packaging technology to improve recycling - Medical Plastics News