Anatomy of effective email newsletters

Akeem Baiyewu

The battle is won when visitors exchange their emails for an offer on your website. Yes, because for everyone N1 spent on email marketing, you can make N4. Unfortunately, our inbox is cluttered by emails and as a result even regular mails suddenly appear as spam.

With your recipients inbox cluttered with emails, they have an option to read your email, ignore it or outright move it to their junk box. When a recipient ignores to read your email three times in a row, your email is being considered as spam and the mailing providers send all other communication between your recipients and you to their junk box.

This means you miss out on a great opportunity that would have otherwise be turned into sales for your brand. The importance of having an email list is seen in a recent study where emails were established to be 40 times better at acquiring new customers than either Twitter or Facebook.

Once you get your customers emails, you can build a life-time relationship with them provided you do not spam them. How do you then ensure that your recipients always open your emails?

How do you make sure that they continue to take the necessary action you want them to take when they read your email?

The anatomy

Headlines

Your email subject line is the first thing your prospect will see and when they do, they are going to decide immediately if they want to read your email or not.

Do you know that 35 per cent of email recipients open emails based on the subject line alone? This means your subject line will determine if you are going to have a higher open rate.

See the rest here:
Anatomy of effective email newsletters