WOONSOCKET, R.I., Dec. 6, 2012 /PRNewswire/ --As the number of Americans shopping and managing their health via mobile sites and devices continues to grow, CVS/pharmacy is introducing a variety of new features to its mobile suite to meet that demand. The CVS Mobile suite, which consists of the CVS Mobile app and a mobile-optimized website at m.CVS.com, seamlessly extends the in-store shopping and pharmacy experience to customers wherever they are, at any time. The new features range from innovative health resources that make it easier to schedule immunizations and identify pills, to a sleeker look and feel for the CVS Mobile app that makes mobile shopping a snap.
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"Through our latest mobile enhancements, CVS/pharmacy is augmenting the personalized shopping and healthcare experience for our customers," said Rob Price, senior vice president and chief marketing officer for CVS/pharmacy. "Customers accessing CVS.com via mobile devices and tablets has more than doubled since the beginning of the year. We are committed to broadly expanding digital access for customers in order to maximize pharmacy service and shopping convenience."
The newest enhancements to the CVS Mobile site (m.CVS.com) include:
Additionally, the newest features live in the CVS Mobile app (available for free download through iTunes and Google Play) include:
Both the CVS Mobile site and app now allow customers to shop the full CVS.com product catalog. Savvy shoppers can use both the updated site and app to access "Deal of the Day" flash sales featuring a new hot deal every day online and in-store on popular household essentials and gifts.
In the coming months, CVS/pharmacy will continue to enhance its mobile suite, offering a variety of exciting new features that take the digital drugstore to the next level. For more information about CVS Mobile, visit http://www.cvs.com/onthego.
About CVS/pharmacy
CVS/pharmacy, the retail division of CVS Caremark Corporation (CVS), is America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.
Press Contact: Erin Pensa CVS/pharmacy T: 401.770.4786 E: EPensa@cvs.com
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CVS/pharmacy Adds New Health and Shopping Features to the CVS Mobile Suite
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