Does your wrinkle cream really work? FDA warns about false claims

No, that skin cream cannot reverse aging. It cant repair DNA damage and it cant cure rosacea.

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The FDA's taken on five cosmetic companies in the past five months, telling them to stop makingmedical claims for wrinkle creams.

One product at a time, the Food and Drug Administration is taking on the beauty industry and some of the over-the-top claims being made for some of the products. Five warnings have gone out since November.

The latest warning letter went out to Strivectin, whose wrinkle creams are sold at retailers that range from Costco to Nordstrom.

The language FDA objects to?

The claims on your website indicate that the products are intended to affect the structure or any function of the human body, rendering them drugs under the (Federal Food, Drug, and Cosmetic) Act, FDA says in a warning letter sent to the company.

And when Strivectin says its Advanced Tightening Neck Cream, can restore the elastin fiber architecture, providing noticeable lift and improving resistance to gravity, its actually claiming that product is a drug and its one that hasnt been through the FDAs review process, the agency said in its letter.

In response, Strivectin has changed the wording on its website. Over time, the visible effects of gravity appear reversed for even more refined and toned definition of the neck line, profile, and dcollet, it now says.

Theres no more mention of restoring elastin fiber.

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Does your wrinkle cream really work? FDA warns about false claims