New Food Company Launches With Aim Of Unjunking The World

Unreal Brands Launching with Five Candy Products across More Than 30,000 Retail Outlets; CVS/Pharmacy first to carry nationwide; New Candy Contains No Corn Syrup or Hydrogenated Oils, Less Sugar, More Nutrition than America's Favorites

BOSTON, June 14, 2012 /PRNewswire/ -- A long simmering feud between Boston entrepreneur Michael Bronner and his 15-year-old son, Nicky, came to a head today with the unprecedented nationwide launch of a new mission-driven food company called Unreal Brands.

(Logo: http://photos.prnewswire.com/prnh/20120614/DC24775LOGO)

Unreal's mission: to unjunk the world.

It is doing so by proving that junk food doesn't need to be full of junk. That you can unjunk America's junk food and still make it taste great, find it at the usual places, and not have to pay more for it.

Unreal is starting with the unjunking of candy, a $30 billion segment of junk food that is growing by over $1 billion a year.

The first products Unreal candy are the tasty end-result of a fight that broke out between father and son on Halloween in 2010. The candy includes five alternatives to some of America's best-selling candies. Each is made with real ingredients, less sugar and without hydrogenated oil, corn syrup, artificial flavors, colors or preservatives.

The father-son dispute began when Nicky, then 13, returned home from trick-or-treating with a big bag of candy. Immediately, Michael insisted that he throw away half of it; telling his son to read the labels on his stash to discover just how much junk existed in the candy. Nicky read the labels, but still didn't believe his Dad.

"It took me a while to admit it," Nicky said. "After lots of research, I realized that my dad was right (for once)."

After hundreds of recipes and nearly two years of intensive research and development, Unreal Brands is partnering in unreal ways with major national retailers. CVS/Pharmacy is the first major retailer to sign on and support this mission in a huge way. It will begin unjunking candy aisles with Unreal in their approximately 7,300 stores nationwide beginning in July.

Read the original:
New Food Company Launches With Aim Of Unjunking The World