Research and Markets: Mail Order & Internet Pharmacy in Europe: New 2012 Edition – Sharing the Multi-channel Experience

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/mqjmdf/mail_order_and) has announced the addition of the "Mail Order & Internet Pharmacy in Europe: New 2012 edition - Sharing the Multi-channel Experience" report to their offering.

This essential 17 country study has identified new and important trends in a rapidly growing channel as well as many of the ethical and economic issues that pharmaceutical manufacturers and other healthcare suppliers need to address

This is the second edition of the only strategic marketing report describing the emerging trends for mail order and Internet pharmacies in Europe's main markets together with comparisons to developments in the USA.

It explores the benefits and risks to the public and the challenges and opportunities they present to the pharmaceutical supply chain.

It is researched and written by leading healthcare strategic marketing consultant - James W. Dudley

A Study of Mail Order and Internet Pharmacy in 17 European Countries plus key Learnings from the USA.

Mail Order and Internet Pharmacy in Europe is an important report that not only explores the development of an emerging channel; it draws on studies of the US market to show how the channel has evolved and describes how leading retailers are integrating online technologies using PCs, Notebooks and Mobile Apps into the creation of a powerful multi-channel pharmacy experience.

Mail Order and Internet Pharmacy in Europe introduces new and emerging issues that present both challenges and opportunities to healthcare suppliers and their advisors operating in the complex European healthcare environment.

This unique study is researched and written by the leading strategic marketing consultant James W. Dudley

This new expanded edition of Mail Order and Internet Pharmacy in Europe

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Research and Markets: Mail Order & Internet Pharmacy in Europe: New 2012 Edition - Sharing the Multi-channel Experience